How could a denomination offer materials in a way that is affordable for their members and fiscally responsible for them? A few ideas:
1) Don't overcharge for books. For instance, Cokesbury.com regularly prices its books a few dollars higher than their competitors. You lose sales and goodwill when your built-in customer base (e.g. UMC clergy and laity) have to go other places to find affordable materials.
2) Offer good free materials on the internet. You don't have to give away everything. Instead, pick and choose what resources to highlight. For instance, you could give away the worship planner (see previous post), chapters of recently published books, or a few top quality articles in .pdf format.
3) Offer the majority of your resources online as a subscription. For a scaling annual fee, offer hundreds of articles, out of date books, worship resources, planners, etc. The denomination gain a constant revenue stream that would pay for offering the materials online and churches would have a genuinely affordable option when looking for resources.
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